Indie product launch checklist

Track the essentials before you announce your product. Your checked items are saved in this browser on this device.

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Product readiness

Tested on mobile and desktopCore flows work across screen sizes and major browsers. Clear value propositionA visitor can understand who it helps and why. Onboarding and support readyFirst-use experience and contact route are tested. Pricing and payment flow checkedPricing is clear, or the waitlist status is explained. Error states and backups checkedCritical failures have a helpful message and recovery path.

Trust and measurement

Analytics installed and testedKey activation or conversion events are measured. Custom domain and HTTPS workingCanonical domain redirects consistently. Social preview image and metadata setTitle, description and Open Graph image preview correctly. Privacy and terms reviewedPolicies match the data you actually collect. Contact or feedback channel readyUsers can report issues and ask questions.

Launch distribution

Founder story writtenExplain the problem and why you built this product. Launch assets preparedScreenshots, demo and concise product description are ready. Relevant launch channels researchedChoose communities that fit the product and their rules. Early testers invitedAsk real users for honest feedback; never incentivize fake votes. Launch date and follow-up plannedSchedule announcements and a plan to respond to feedback.

This checklist is a planning aid, not a guarantee of launch success. Browser storage is local to this device; it is not synced to an account.

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