Practical Newsletter and Lifecycle Emails for Solo SaaS
A practical setup for solo founders: how to choose an email tool, design a minimal lifecycle sequence, write useful newsletters, and stay...
Articles & journal
Considered guides, honest trade-offs, and practical blueprints for building products and companies.
Practical Schema Migrations for Solo SaaS
A practical approach to database schema changes for solo founders: expand-contract patterns, safe deployment order, and checklists that k...
Practical Trademark Basics for Indie Founders
A practical, non-advice guide for solo founders: how to clear a name, when a trademark matters, which classes apply to SaaS, and how to a...
Practical Configuration and Credential Handling for Indie Developer Tools
Practical configuration and credential-handling patterns for solo maintainers of CLIs, SDKs, and small developer tools.
Practical Sales Tax, VAT, and GST Basics for Solo SaaS Founders
A practical, non-advice guide to spotting SaaS tax obligations, tracking customer locations, and organizing registration, collection, rem...
Practical Background Jobs and Queues for Solo SaaS Founders
A practical guide to moving slow work off the request path, operating a small queue, handling failures, and deciding when background-job ...
Practical Caching Strategies for Solo SaaS Founders
A practical guide to deciding when caching is worthwhile, choosing maintainable patterns, handling invalidation, and avoiding cache failu...
Practical Data Processing Agreements for Indie SaaS Founders
A practical, non-lawyer guide to preparing a DPA, covering its key terms, handling customer redlines, and avoiding promises your SaaS can...
Practical Opt-In Telemetry for Indie Developer Tools
A lightweight, privacy-conscious approach for solo founders who maintain CLIs, SDKs, or small libraries: what to measure, how to ask for ...
Practical API Versioning and Deprecation for Indie Developer Tools
A lightweight process for solo founders to version small APIs and libraries, communicate changes, and remove old behavior without breakin...
Writing a Privacy Policy That Matches Your Actual SaaS Stack
A practical, non-lawyer process for drafting a Privacy Policy that accurately describes what your micro-SaaS collects, which processors y...
Simple Referral Systems for Micro-SaaS Founders
A practical setup for encouraging and tracking customer referrals without building a full affiliate platform: incentives, lightweight tra...
Practical Feature Flags for Solo SaaS Founders
A lightweight approach to feature flags that lets a single founder ship safer changes, run small experiments, and turn features off quick...
Simple Bookkeeping for Solo SaaS Founders
A practical setup and monthly routine for tracking income, expenses, fees, and refunds in a micro-SaaS so tax time and cash decisions sta...
Data Subject Requests Checklist for Solo SaaS Founders
A practical, non-lawyer process for handling access, export, correction, and deletion requests in a micro-SaaS: preparation, response ste...
Practical Rate Limiting and Abuse Prevention for Indie SaaS
A practical guide for solo founders: what to rate-limit, how to implement it with minimal infrastructure, how to respond to clients, and ...
Reliable Webhook Handling for Solo SaaS: Retries, Idempotency, and Debugging
A practical guide for indie founders who receive webhooks: verify signatures, acknowledge fast, dedupe on the provider event ID, process ...
Database Backups and Disaster Recovery for Solo SaaS
A practical guide for indie founders: what to back up, how to test restores, retention basics, and the minimum steps that keep a single m...
Cold Outreach for Indie B2B SaaS Without Burning Your Domain
A practical cold email system for solo founders: list quality, personalization that scales, deliverability basics, reply handling, and wh...
Taking a Salary as a Solo SaaS Founder: A Practical Framework
How to decide when and how much to pay yourself from a bootstrapped SaaS without starving growth or burning out.
Observability Basics for Solo SaaS: Logs, Metrics, and Alerts That Fit One Person
A minimal observability setup for indie founders: what to log, which metrics matter, how to alert without noise, and how to debug product...
Terms of Service Checklist for Micro-SaaS Founders
A practical, non-lawyer checklist for indie SaaS terms: acceptable use, billing, liability limits, data handling, termination, and when t...
How Solo Founders Run Product Support Without a Support Team
A practical system for indie SaaS support: triage, macros, public docs, escalation rules, and boundaries so one person can help customers...
SaaS Churn Diagnosis: How Indie Founders Find Why Customers Leave
A practical retention playbook for bootstrapped SaaS: segment churn, map the customer journey, fix activation gaps, and measure whether r...
How to Test SaaS Pricing Without Fooling Yourself
A practical experiment plan for indie SaaS founders: measure willingness to pay, contribution margin, activation, and retention before de...
A Minimum-Permission Model for AI Agents: Tools, Scopes, and Human Approval
A practical security design for AI agents: narrow tool permissions, validate every argument, isolate secrets, and require approval for co...
AI Search Crawlers for Independent Publishers: What to Allow and What to Measure
A practical, source-backed guide to distinguishing AI search crawlers from training crawlers, checking robots.txt, and measuring whether ...
The Solo Founder Operating System: Managing Time, Cognitive Load, and Preventing Burnout
A battle-tested weekly rhythm for technical solo founders: separating deep building blocks from customer operations to maintain long-term...
Annual vs Monthly Billing: How Smart Founders Fund Runway Without Venture Capital
Why upfront annual subscription billing creates negative working capital, insulates bootstrapped software from volatility, and extends ru...
SaaS Unit Economics for Bootstrappers: The Real Math Behind CAC, LTV, and Payback
A mathematical breakdown of SaaS unit economics for self-funded founders: calculating true customer acquisition costs, net revenue churn,...
The Indie Founder's Guide to Programmatic SEO: Architecture and Quality Safeguards
How to build high-converting programmatic landing pages with structured datasets, fast static generation, and automated quality gates tha...
How to Acquire Your First 100 B2B SaaS Customers Without Paid Ads
A founder-led outbound framework for acquiring your first 100 paying B2B customers through high-relevance targeting, discovery interviews...
The Anatomy of B2B SaaS Activation: How to Reduce Time-to-Value from Days to Minutes
A framework for diagnosing user drop-off, eliminating empty-state friction, and compressing time-to-first-value (TTFV) to double your tri...
Designing and Monetizing CLI Tools: From Open-Source Utility to Enterprise ARR
How technical founders can build lightning-fast terminal tools, distribute them across Homebrew and package managers, and build a profita...
GDPR and Privacy Compliance for Micro-SaaS: A Pragmatic Developer Checklist
A developer-first, actionable compliance roadmap for bootstrapped SaaS founders to satisfy European privacy requirements without paying $...
Building in Public Without Burning Out
How to share progress, get feedback, and attract users while protecting focus and avoiding the trap of constant performance.
How to Price a Micro-SaaS Without Guessing
A practical process for setting an initial price, testing willingness to pay, and adjusting based on real customer behavior rather than c...
How to Build a Production Evaluation Suite for LLM Applications and AI Agents
A practical engineering framework for testing generative AI products: automated golden datasets, semantic assertions, LLM-as-a-Judge rubr...
Multi-Tenant Database Architecture for SaaS: Row-Level Security vs Schema-per-Tenant
A deep dive into SaaS multi-tenancy models: benchmarking Postgres Row-Level Security (RLS) against schema-per-tenant separation for cost,...
No-Code vs Custom Code: When Each Makes Sense for Indie Products
A practical framework for deciding whether to start with no-code tools, custom code, or a hybrid when building an early indie product.
When Should You Use an AI Agent in a Product?
A decision framework for choosing between deterministic software, a single model call, and an AI agent with tools and multiple steps.
How to Validate a SaaS Idea Before You Build It
A practical process for testing customer demand, reducing uncertainty, and avoiding months of building around an unproven assumption.