For people who build.

An independent publication by Kirtesh for founders, product thinkers, and developers who want to turn good ideas into useful work.

Our mission

IndieFounder exists to help independent builders make better decisions. Building a product or company is difficult enough without another stream of recycled advice, so we aim to publish clear explanations, practical frameworks, honest trade-offs, and founder experiences that help readers take the next useful step.

What we cover

We cover startups, AI and automation, engineering, product strategy, marketing, SaaS economics, and tools that help small teams do meaningful work. Our goal is usefulness over hype: explain what matters, show the reasoning, and be clear about limitations.

Who is behind IndieFounder?

IndieFounder is created and maintained by Kirtesh, a software developer interested in independent products, AI, and software engineering. Kirtesh writes and maintains the publication's guides and resources. Read the author profile for more about the person responsible for the articles.

Editorial standards

  • Originality: publish useful analysis rather than rephrasing existing pages.
  • Accuracy: check important claims and link to reliable sources where appropriate.
  • Transparency: distinguish examples from verified case studies and disclose material commercial relationships.
  • Accountability: invite corrections and update content when meaningful errors are identified.

Read our editorial policy and corrections policy for details.

Contact

For corrections, feedback, founder story pitches, product submissions, or partnership enquiries, email indiefounder19@gmail.com or visit the contact page.