SAAS METRICS

MRR & ARR calculator

Estimate recurring revenue from your paying customer count and average monthly revenue per customer.

Paying customers Average revenue per customer / month ($)

Monthly recurring revenue$3,480

Annualized recurring revenue$41,760

MRR vs ARR

MRR = paying customers × average monthly revenue per customer. ARR is estimated as MRR × 12. ARR here is an annualized run rate, not a prediction of revenue actually earned over the next 12 months.

For a useful SaaS metric, exclude one-time setup fees and non-recurring purchases. Adjust for discounts, refunds, and contract billing periods where relevant.