Unit economics
SaaS pricing calculator
Estimate a subscription price from your monthly cost to serve one customer and a target gross margin. Compare the estimate with your current price.
Your pricing assumptions
Include direct hosting, usage-based API costs, payment processing, and other costs directly tied to serving a customer.
Estimated price and margin
This is a cost-plus estimate, not a market-tested price recommendation.
How to calculate SaaS subscription pricing
The basic cost-plus formula is price = monthly cost per customer ÷ (1 − target gross margin). For example, a $12 direct monthly cost at a 75% target margin implies a $48 monthly price before other business expenses.
Why this is only a starting point
Gross margin is not the same as net profit. This estimate does not account for marketing, sales, support overhead, taxes, discounts, customer willingness to pay, or competitor positioning. Validate prices with customer research and actual conversion and retention data.
Estimate recurring revenue using the SaaS MRR calculator or plan your cash needs with the startup runway calculator.