Finance & Unit Economics

Finance & Unit Economics

The financial fundamentals of sustainable software companies: understanding margins, payback, and runway.

Bootstrapping, pricing models, cashflow management, and SaaS metric math.

A guided route

Learning path

Read in order to build understanding step by step. This path grows as new articles are published.

  1. Start here

    SaaS Unit Economics for Bootstrappers: The Real Math Behind CAC, LTV, and Payback

    A mathematical breakdown of SaaS unit economics for self-funded founders: calculating true customer acquisition costs, net revenue churn, and capit...

  2. Continue learning

    Annual vs Monthly Billing: How Smart Founders Fund Runway Without Venture Capital

    Why upfront annual subscription billing creates negative working capital, insulates bootstrapped software from volatility, and extends runway witho...

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