SaaS Founder Track • Course Overview

SaaS Founder Playbook

A pragmatic, field-tested playbook for bootstrapping B2B software companies from zero to paid customers without outside capital.

Welcome to the SaaS Founder Playbook! This track provides step-by-step blueprints for solo engineers and micro-teams building sustainable, profitable B2B software businesses.

Course Modules & Topics

Module 1: Ideation & Validation

A rigorous checklist to separate commercial demand from polite compliments, riskiest assumptions matrix, and landing page smoke tests.

Module 2: Customer Discovery

Conducting 20-minute discovery calls, applying The Mom Test rule, and screening authorized corporate cardholders from tire-kickers.

Module 3: Paid Pilots & Pre-sales

Crafting a 2-page pilot Letter of Intent (LOI), securing non-refundable deposits, and converting pilots to annual recurring contracts.

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