Marketing & Growth

Marketing & Growth

Evidence-backed growth frameworks for technical founders who want reliable distribution without paid ads.

Distribution, cold outreach, programmatic SEO, and customer acquisition funnels.

A guided route

Learning path

Read in order to build understanding step by step. This path grows as new articles are published.

  1. Start here

    How to Acquire Your First 100 B2B SaaS Customers Without Paid Ads

    A founder-led outbound framework for acquiring your first 100 paying B2B customers through high-relevance targeting, discovery interviews, and paid...

  2. Continue learning

    The Indie Founder's Guide to Programmatic SEO: Architecture and Quality Safeguards

    How to build high-converting programmatic landing pages with structured datasets, fast static generation, and automated quality gates that satisfy ...

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